Discovery

by pipe

A lot of web publishers believe that the best way to gain a high Page Rank, or PR, is to entice highly ranked sites to link to them. The theory is that if a high ranking site links to you, it shares its Page Rank. This sounds great on the surface, but there more to it than that.

In reality, Google’s algorithm for arriving at Page Rank dictates that the amount of ranking a page can pass along to those it links to be its own rank for the page in question divided by the number of outbound links on that page.

What this means is that a site with a PR ranking of 6 won’t necessarily pass along that entire 6 to a site. Say, for example, this site already has a single link on it and yours makes number 2, the ranking unit you enjoy is actually a 3. Adding to the quandary is the fact that the 6 is very likely only given to the home page, not the page where the links are. This is the page that will dictate the Page Rank potential passed along.



Now, if you consider all those big hitting sites out there with great PR rates, but hundreds of outbound links competing for a slice of the pie, it becomes clear that they aren’t necessarily the best to target for reciprocal links.

One of the better strategies is to target sites that are up-and-coming that have modest PR ratings. This might seem like an odd way to go, but it makes sense. As long as the sites are reputable, but have lower rankings just because of their relative newness, they can pay off in the long run.

The reasons these sites pay off better for long term strategy are many. One of the top is the fact it is generally much easier to get a newly ranked site to place outbound links. Plus, they are also more likely to put links on their front page. In addition, these sites don’t tend to have a lot of links in place and good ones will have topic-related keywords that can help with Google. Also, it is much more likely to get these folks to use a keyword phrase in the link. All of these reasons are good, but the best for targeting these sites is that they tend to grow in PR over time. As they do, so will you.

It is wise to research sites to target for reciprocal links though. Stay clear of sites that have Page Rank bars in the white or gray. This indicates they have little or no ranking. It could also mean they’ve been banned. Gray sites in particular can be bad news.

If you still find yourself wondering if this strategy will really work, consider the math behind it. An incoming link from a page that’s ranked at 6 with only one other link will give you a PR boost of 3. A page that has a ranking of 8 with 100 links will only give you a PR boost of .08. The truth is in the numbers. Do the math and then choose sites that will benefit you the most.

For more useful tips & hints, please browse for more information at our website:-
www.offline-promotion.com
www.seo.reprintarticlesite.com

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by mukesh7

Search engines become smarter by the minute. It is no longer the sheer placement of numerous keywords on a single page. There is the correct placement of anchored text, the specific Meta tags, the watching out for competitors, the page ranking and back links, the RSS fields, the appropriate content and the link popularity, the robot.txt files, just to name a few.

Today, search engine optimization can only be successful by experts, or by those that have an idea of what search engines are looking for. You must optimize everything on your site if you wish to land within the top 10 on search engines.

In the sense of web optimization, search engine is a broad subject, and a tiny branch of web marketing. When you get your site optimized, individually or with hired help, it must not show a 404 page when pinged, your IP is not blacklisted, it should be easily accessible, it should come up within the first page when searched for, it should be head to head (or supersede) your competitors site, and it should be easily read by search engine spiders.

Search engine optimization doesn’t mean much until you know what your business could benefit by utilizing it.



By having your site optimized for search engines, you will gain a higher traffic and a greater chance of your site being back-linked; this will also increase your site’s popularity, increase sales, increase potential repeat visits, and increase your visibility in the international market place. Not only does search engine optimization increase the knowledge of your business, it is also an extremely cost effective way to get out there.

Other search engine optimization tools include content articles, keyword density, title tags, advertising, and sitemaps/user menus. These key points are the major stepping stone of any website optimization and they should be used in moderation.

For example, your content should not have too much, but just enough of your keywords in it. It is recommended that your keyword in content density be about 10%; if more than that, or repetitious key terms, search engine spiders may recognize it as spam.

Today’s marketer needs everything to be accessible and intact. Search engine optimization is one of the cheapest ways of reaching the public. In this current age, everything is moving to the internet and the internet is becoming a very fierce world. Reaching the audience is all that matters if any business is to be performed. Optimization is at its greatest when it is included in blogs, forums, general discussion panels, or mentioned in high ranking sites. Once your site has been optimized to the fullest, cost reductions can come from PPC ads.

Who knows, your site might just become the world’s next MySpace!

For more useful tips & hints, please browse for more information at our website :- www.thesearchengineprimer.com www.seo.reprintarticlesite.com

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