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by Rahul1

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by pipe

A lot of web publishers believe that the best way to gain a high Page Rank, or PR, is to entice highly ranked sites to link to them. The theory is that if a high ranking site links to you, it shares its Page Rank. This sounds great on the surface, but there more to it than that.

In reality, Google’s algorithm for arriving at Page Rank dictates that the amount of ranking a page can pass along to those it links to be its own rank for the page in question divided by the number of outbound links on that page.

What this means is that a site with a PR ranking of 6 won’t necessarily pass along that entire 6 to a site. Say, for example, this site already has a single link on it and yours makes number 2, the ranking unit you enjoy is actually a 3. Adding to the quandary is the fact that the 6 is very likely only given to the home page, not the page where the links are. This is the page that will dictate the Page Rank potential passed along.



Now, if you consider all those big hitting sites out there with great PR rates, but hundreds of outbound links competing for a slice of the pie, it becomes clear that they aren’t necessarily the best to target for reciprocal links.

One of the better strategies is to target sites that are up-and-coming that have modest PR ratings. This might seem like an odd way to go, but it makes sense. As long as the sites are reputable, but have lower rankings just because of their relative newness, they can pay off in the long run.

The reasons these sites pay off better for long term strategy are many. One of the top is the fact it is generally much easier to get a newly ranked site to place outbound links. Plus, they are also more likely to put links on their front page. In addition, these sites don’t tend to have a lot of links in place and good ones will have topic-related keywords that can help with Google. Also, it is much more likely to get these folks to use a keyword phrase in the link. All of these reasons are good, but the best for targeting these sites is that they tend to grow in PR over time. As they do, so will you.

It is wise to research sites to target for reciprocal links though. Stay clear of sites that have Page Rank bars in the white or gray. This indicates they have little or no ranking. It could also mean they’ve been banned. Gray sites in particular can be bad news.

If you still find yourself wondering if this strategy will really work, consider the math behind it. An incoming link from a page that’s ranked at 6 with only one other link will give you a PR boost of 3. A page that has a ranking of 8 with 100 links will only give you a PR boost of .08. The truth is in the numbers. Do the math and then choose sites that will benefit you the most.

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