Discovery

by Peter Brittain

Blogs are great for helping to boost your seo rankings. You can use a blog to get a new site ranked quickly and ahead of your main site if you post on a frequent basis.

While the main goal of your blog may be to express your thoughts, talk to your customers in a more personal way or as a method to promote your product or services, there is another significant part to blogging.

Internet Marketing

Because of the frequency of active blogs the search engines have put a lot of weight on blogs that are purposeful and those that tend to stay on topic.

It’s the freshness of content that a search engine craves, and it is the blogs that provide this. The ideal situation is that the blog would provide for tiny oddments of information that over time build up to a greater whole.

But the most over looked element of a blog is that once you’ve established a regular pattern of posting and you have the Googlebot crawling your site every few days, you can then use that to link to other sites, sub-domains or any deep links that you need to get crawled. While most blog postings may not have direct links to any sites in particular, you could always design your blog with some site wide links down the side.

A mistake made by the recreational blogger is that they don’t realize that you can optimise your blog. True, most blogs only have a few areas, namely the “home” page and the “archive” page. But depending on the tool being used to post the blog, there are some places where you can take advantage and optimise for the search engines.

The title of your blog should be thought of as a headline to get the reader’s attention - but remember that your blog title is also what gets archived - that way your titles can become search queries as well.

While the main objective of a blog should be to get your message out, don’t forget to take a little time for search engine marketing and you should see your efforts payoff in the search engine rankings.

Good luck.

Peter Brittain is the boss of Australian search engine marketing specialists Slinky Internet Marketing. Slinky have been leaders in the search engine marketing business in Australia since 1999.

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by Ricardo Mephistopolis

Blogging is just a must have for every internet marketer out there. You cannot rely just on the old techniques. You must wake up to the BUM of web 2.0 marketing. If know nothing about make money with your blog, then these 8 steps are for you

1. Drive traffic to your blog. The first step to create money from your blog is to drive traffic to it. Thus, you must learn how to optimize your blog so search engines will index it. You can also use other traffic generating tools such as article marketing, forum posting, etc.

2. Optimize your blog name. Blog names, like any other domain names, must have these characteristics in order to drive traffic to your blog: Must contain relevant keywords, contains a maximum of 30 characters, easy to spell, easy to remember, and it must communicate what the whole blog is all about.

3. Advertise on your blog. This is the easiest way to convert your traffic to instant money. You can opt to use Google adsense and every time your visitors click these ads, you will earn instant cash.

4. Link building. Exchange links with other websites or blogs that share your blog topic. Remember, search engine will rank your blog based on the quantity and quality of links pointing to it.

5. Join paid blogging networks. You can also make money by writing your reviews and opinions on various products and services offered online.

6. Update your blog regularly. Give your readers something to look forward to every time they visit your blog. Post new articles, images, video or audio at least twice a week so you will not lose your readers interest.

7. Avoid grammar and spelling errors. Check your content to make sure that they are free from any error. Online users can get easily annoyed with grammar and spelling errors and take these as carelessness on your part.

8. Be different. Make sure that your blog standout. Offer unique content and unique blog design that showcase your personality.

With these 8 steps your surelly can have some ideas on how to make money with your blog. This article is just a guide, but a very powerful one if you know how to use it.

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